What does outdoor advertising mean to you? Did you immediately think of a 14×48 standard billboard along a busy highway? You’re not alone. Most people think of standard billboards because they have been around for over 100 years. That’s right! The first “billboard” was erected in 1889 at the Paris Exposition and later at the […]
It’s finally time. You need more than that mangy make-shift Excel document with formula errors that have haunted you for years. Or maybe you use a big name, big price software that is retiring? Or possibly you’ve just realized that spending more than your month’s rent on a media buying solution is no longer a […]
If you are a follower of our social media profiles, you’ll know that we are fans of posting interesting media buying, marketing, advertising and/or planning quote images. We thought it would be a great time to share our top five favorite quotes!
1. We all have that client. The client that thinks it’s scary to “omit” […]
It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing. Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]
Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]
As the holiday season is beginning to wrap up, so are the holiday parties! Every December, weekend calendars fill up across the country. From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use. Regardless of location or occasion, the inevitable favorite […]
Social media seems to have taken over modern life. Spanning all age groups – it’s no longer the “kids” on Facebook and Instagram. From millennials to Baby Boomers, most of us are all busy updating our statuses. At any given moment, your cousin’s second-grade teacher’s friend is sharing recipes, posting videos of children or waxing poetic about politics.
Maybe the concept of integrating your client’s product […]
As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]
We all have that one client. The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore. They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix. Some media buyers will agree. I myself have […]
Has anyone ever told you to never underestimate the power of a mom? No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her.
However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog is […]