Blog, News and Updates

comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool.

BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With just […]

By |March 7th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

By |February 21st, 2018|Uncategorized|0 Comments

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few steps.  Setting up clients and vendors need to be done before anything else, but to really start using the software for your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which all worksheets […]

By |February 12th, 2018|Uncategorized|0 Comments

Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy, you have client approval and you’re ready to send the order off to the rep!  However, you want to edit the information that you send you include on your station order.

BluHorn® allows each buyer/planner to send orders to their individual reps with individual preferences.  You can choose to […]

By |January 10th, 2018|Uncategorized|0 Comments

Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.

BluHorn has a way to let your worksheets work for you.  Watch our latest video,”Customize Worksheet […]

By |January 4th, 2018|Uncategorized|0 Comments

Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy!

When entering radio and television buys into a buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not when trying […]

By |December 27th, 2017|Uncategorized|0 Comments

Getting To Know You – Part 2 – CEO

In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company.  At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn […]

By |December 16th, 2017|Uncategorized|0 Comments

You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

By |October 20th, 2016|News, Uncategorized|0 Comments