Blog, News and Updates

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

By |February 21st, 2018|Uncategorized|0 Comments

Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.

BluHorn has a way to let your worksheets work for you.  Watch our latest video,”Customize Worksheet […]

By |January 4th, 2018|Uncategorized|0 Comments

Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy!

When entering radio and television buys into a buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not when trying […]

By |December 27th, 2017|Uncategorized|0 Comments