Each week on Bluhorn TV, Mike White talks to experts in the media industry. Today Mike talks to Zone Hou from Media Volery.
Company: Media Volery
Website Address: mediavolery.com
Interviewee: Zontee Hou
Short company description:
Media Volery is a New York City-based strategic marketing agency and consultancy with a digital focus. We support growing businesses and help them tell their brand stories compellingly, while achieving their business goals.
We believe in research, metrics-driven insights, and keeping our eyes on the prize. Our clients include retail brands, luxury brands, software companies, professional services, and nonprofits.
In the Next 5 years, the biggest change to marketing will be what?: Marketing will need to become more customized to individuals–technology will facilitate customized content and ads being targeted and displayed. But marketers must change how they think about their audiences to ask them what they need, rather than to assume broadly about general market segments.
Tell me a little bit about your company and the digital services you offer.
Media Volery is a digital marketing firm focused on results driven business calls, meaning that we really like to dig into the metrics and the data to better understand what are the ways that we can best serve our client’s customers and really connect them to the brand value propositions.
How do you see over the next three years digital changing for corporations?
I speak to a lot of industry professionals at events around the country and the things that we’re talking about right now are how the access to information is changing. So think about the voice assistance that you have in your pocket or on your desk at home or think about the fact that we are now all carrying a supercomputer in our hands basically every day the week right. Our customers are so easily accessing information about not only our brands but our competitors and the industry as a whole. Every second of the day and so that means that what they are looking for is information to be delivered to them in a more friendly conversational way that’s more intuitive. We’re going to have to keep an eye on that in the next couple of years when it comes to marketing. People are already expecting the information to be highly tailored to them.
Are there a specific two pieces of software that you guys utilize that you ultimately love and that works best with your clients?
Yeah. So I think there are a lot of different ways of gathering analytics to tools that are in our tool belt that we think are really essential. Our first rival IQ which allows us to build competitive landscapes of the social media landscape for our clients and track those over time can better understand what’s happening not only with conversations around the brands but also on what those competitors are doing more or less effectively. The second tool that we use very consistently is since most or now it’s called meltwater social which is from meltwater Of course. And it allows us to gather broad sets of social listening around topics so we can build a profile for all of the brands within a client’s portfolio or around the conversation in their industry so that we can better understand what’s happening not only on social media but on blogs in the news in forums et cetera so that we can better analyze the conversations and the trends that are happening within that specific space.