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BluHorn TV-“Five Minutes With” Chris Yano from RYNO

Company:

RYNO Strategic Solutions
Website Address: rynoss.com
Interviewee: Chris Yano

Company Description:

RYNO is a digital marketing company based out of Phoenix AZ that is focused on the Home Services industry (HVAC, Plumbing, Electrical) since 2008.

How do you define success?:

Simple. Our motto is “We Exist To Grow Your Business.” and that’s exactly what we do. If we don’t grow our customers business we are failing them. We track lead volume, cost per lead, lead type, listen to every call that comes through the website to offer coaching opportunities, all to help close the leads.

Who inspires you and why?:

I’m inspired by customers & employees #RYNOfamily. I am an extremely empathetic person and it makes me feel good when my customers WIN and my staff WINS. They both trust me with their livelihood and except that challenge to make them better with wide open arms.

 

 

 

 

Wes Benwick

Welcome back to BluHorn TV I am Wes Benwick with your host joining me today is our president of BluHorn Gary Spurgeon. How are you Gary.

 

Gary Spurgeon

Good.

 

Wes Benwick

Good.

 

Gary Spurgeon

Thanks for having me.

 

Wes Benwick

We are five minutes with someone really cool. Chris Yano with RYNO strategic marketing solutions if I have the whole name right is that correct. Chris.

 

Chris Yano

That’s right. You nailed it.

 

Wes Benwick

All right. We’re off to a good start here. Chris you’ve got a unique business and you know our viewing audience are media buyers media planners people who use our software for BluHorn people who might be using our software one day in the future for BluHorn and you’ve got a unique specialty; you focus on digital marketing for a specific niche space the home services industry. Tell me more about RYNO and exactly what you guys do.

 

Chris Yano

Yeah sure. It is unique because we’ve focused on the home services industry by accident for the past twelve years in the digital space. Paperclip marketing, search engine optimization, Web site development, social media and things of that nature. I learned SEO back in 2004 which was a way different beast than it is today. And it just so happened that I was looking for new customers and I got sucked into a niche that I wasn’t expecting but one that’s proved to be very lucrative.

 

Wes Benwick

In your case, you’ve become a specialist in your industry to the point where you’re doing keynote speeches. Are you just in your one area of Phoenix or are you doing this across the US?

 

Chris Yano

My headquarters are here in Phoenix, but we’re all over the United States and Canada and have been in Canada more so the last five years. But we’re all over the place.

 

Wes Benwick

Tell me, what is it that makes you guys special with niche marketing and what do you guys bring to the table that’s different for someone who’s using maybe a full service marketing firm to do all of their media buying?

 

Chris Yano

What made this thing work so well is when we decide to focus on a niche and stay in the digital marketing space. It allowed us more time to learn quicker and study more data on our small niche versus this every industry you can think of or trying to add in other products and services outside of our wheelhouse. It was taking what we knew we were good at and then working on it to get better every single day. I know because I trust my team would bring in new lead buying for you which is ultimately what the game is for us.

 

Gary Spurgeon

We’re a SAS business ourselves BluHorn and obviously we’re a media buying for a typical agency media buyers above. In your case what platform do you use to place your schedules and your social media or your digital assets to your customers?

 

Chris Yano

Because of our relationship with Google we actually use Google directly. They invoice me for all customers within that platform. Most of our media buy is really all Google. It’s interesting you ask that. We just finished a deal with Gary Vaynerchuk in February in New York quite a bit working with them on building out our social media not only social media brand for RYNO individually but also for our customer base. And they made some really good suggestions on some different platforms for us to use to manage that. They did the recruiting they did the hiring for that position. They offered the training and the content schedules in that. The team literally just started here last week. And so I don’t know what platform they chose yet to use where they chose whatever banner media gave us and banner media got that piece figured out pretty good so we follow their lead.

 

Gary Spurgeon

A follow up question here for you, what percentage of the budgets are you seeing your ad your agencies or your clients invest into the digital services now.

 

Chris Yano

Yeah man that’s a great question because there is a swing in and I’m a big believer in you need to do everything. I think branding is more important than ever. From a direct sales position, I would say our biggest customers who are spending money and all media are probably spending anywhere from I’d say thirty five to forty five percent their budget is going into Internet marketing in a lot of it’s because media like television or or traditionally radio TV is is generally more expensive a bigger percentage of their budget is going is going there. So but we have some that will spin you know we’re still spending. What they roll it.

 

Wes Benwick

It’s all about results right.

 

Chris Yano

And that’s what the game is, we exist to grow your business. Can’t do that without results.

 

Wes Benwick

If you were looking for an expert in the digital media buying space, specifically for home services, you definitely want to reach out and get more information about Chris and RYNO digital media marketing services which you can find out on our Web site. Chris thank you so much for joining us today.

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