Each week on “5 Minutes With,” our hosts talk to experts in the media industry. Today, Mike White sat down with Brian Yount from Sherpa Creative Media, a full-service digital advertising agency that services B2B, B2C, and eCommerce, companies.
Company: Sherpa Creative Media
Interviewee’s Name: Brian Yount
What are some of the main software in your toolbox that you utilize to help clients scale their business?
So as far as analytics I am partnered with a company named Heap. They’re kind of like Google Analytics on steroids. As far as media buying, tried and true and always stepped to Google’s media buying platform and that’s so that’s about it really.
So any advice to give to others who want to start their own company?
I would say definitely find out where the demand is and create a solution that people need. There are too many people out here just starting companies to start them and there’s not really a demand in that field so I’d say find the demand. And then when you find the demand, figure out the solution, and then under promise and over-deliver on your results.