“5 Minutes With” Dani Pacheco from Morphological

Each week on “5 Minutes With,” our hosts talk to experts in the marketing industry. Today, Mike White and Wes Benwick spoke with Dani Pacheco from Morphological.

Morphological is a mother-daughter company specializing in product development and marketing.
This partnership is based on the passion shared to build brands and help others take the big step to start their own business.

Company: Morphological

Website Address: www.morphological.net

Interviewee: Dani Pacheco

What is Morphological?

My mom was finalizing a project in Costa Rica, which is actually where we’re from, and I was about to graduate from the University of Iowa. We realized that even though we’re both very different, we had a couple of things in common. We always wanted to do things right and we hold high standards for our work. Secondly, we had this huge passion for marketing and developing marketing strategies and social media content. That’s how Morphological was born. We are a business dedicated to developing creative strategies that will strengthen business performance by building a brand that allows our clients to have effective communications with their customers.

How has cord-cutting affected your business and some of the strategies that you implement?

We really try to understand the brands best and make sure that their message is delivered in the best way possible for people to really enjoy the message and interact with the brand.

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