Each week on 5 Minutes With, our host Susan St. Denis talks to experts in the marketing industry. Today, Susan talks to Danny Monzon from DM Digital. DM Digital works with individuals and brands who want to attract the attention of qualified prospects so that they can grow their audience online in todays noisy digital world. DM Digital has a customized approach in developing the right marketing campaigns for your business coupled with up to date customer acquisition techniques tailor-made to drive high volumes of followers. To learn more, visit https://www.dannymonzon.com/dmdigital/.
How did you get your business started.
D.M. digital was born maybe about six years ago. After freelancing in the digital marketing realm for a number of years and getting the attention of local agencies I figured hey I’m just going to formalize DRM Digital about 18 months ago. I formalized the thing here in Florida.
Why did you decide to get into the world of digital.
I was a club promoter back in New York City in 1999. For about four years I was passing out flyers and doing guerrilla marketing. I figured you know I’m going to take my invitations and I’m going to put them on the Internet. And that’s when things started to happen. That’s when people start to come to my parties. That’s when my personal brand started to gain more exposure in that niche. So I since then I took an interest in advertising and just sharing my message sharing my stories online.
What would be a recent success story with your current business.
Well we got hired last year by a bigger agency in a bigger market up north to translate some campaigns for a beverage. That’s going to be launched by a very famous retired athlete. And that’s as much as I can say. But it’s very exciting to see these you know these bigger agencies reach out to me just because of the type of work that I could provide reaching the Latino market.
What advice would you give to companies wanting to reach minority communities and getting that outreach.
That’s a great question. I think that a lot of brands are doing it right. But there are other brands who think that just by translating material and content into Spanish they are reaching us as Hispanic American consumers. I believe that it’s important to micro segment those Spanish speaking consumers by where they come from. It’s very important because my friends from Mexico might like some things that I might not be very in tune with coming from South America and vice versa.
What changes are you seeing in the digital community right now. Over the past five years you know what direction do you think we’re going and what changes have you seen.
About a year ago automation and chat bots were the hot thing. You know this year a lot of people have had negative experiences with spammy bots and people were tired of these automated messages. So automation is one thing to keep an eye on, it needs to be executed properly with the right strategy.