Each week on “5 Minutes With,” our hosts talk to experts in the marketing industry. Today, Mike White spoke with Rocco Brown from One Million Fed. Born out of a real-life struggle with homelessness, One Million Fed is the idea of founder Rocco Brown. The company’s goal is to feed as many struggling with homelessness as possible.
Company: One Million Fed
Website Address: http://www.OneMillionFed.com
Interviewee: Rocco Brown
Why did you start One Million Fed?
It started around 2010, 2011. Unfortunately, I came across some hard times in my own life and that hard time resulted in a brief stint of homelessness. So after I was able to get back on my feet and achieve some sort of stability in my own life, I decided I wanted to tackle and create a cause to combat homelessness. The idea was to feed one million homeless men, women and children each and every year.
What’s the biggest change you see coming up in marketing in the next few years?
A lot of the different companies will say Instagram and the recent decision of getting rid of likes. It creates a different visual approach and takes the influencer out of the equation. I’m very curious because even for myself I have paid other big pages and things of that nature for promoted posts to get messages out because social media seems to be where a lot of eyeballs are focused. However, now that the like feature has been essentially removed, I wonder who else will follow. I have a feeling that Facebook is going to have a similar approach along with YouTube.