Angelo Ponzi Founder at The Ponzi Group Website Address: www.theponzigroup.com About The Ponzi Group: I am a Chief Marketing Officer and, along with my support teams, provide consulting, interim, and fractional marketing and leadership services for small to medium size companies in the $5 to $75 million range with a focus on the strategic and […]
Read MoreDan Santa Lucia Media Buyer/Account Supervisor Website Address: www.linkedin.com/in/dansantalucia About Dan Santa Lucia: I am a media buyer/planner and account supervisor with local and regional accounts across the country. What services does your company provide? Media Buying and Planning, Marketing Strategy, Other Who in the industry inspires you and why? My wife inspires me because […]
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Ronda Wilson Senior Media Buyer/Planner at Ronda Wilson Website Address: www.linkedin.com/in/ronda-b-wilson Each week on “Media Champions,” our host Mary Jo Van Horn speaks to experts within the vast media community. This week, Mary Jo spoke with Ronda Wilson, a freelance media buyer. Why don’t we start out with you telling us a bit about you […]
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Marketing KPIs (key performance indicators) are specific, numerical marketing metrics that are tracked in order to measure their progress towards a defined goal within your marketing channels. However, it can often be difficult to know which indicators are the best to track when looking for success. This past week on BluHorn TV, we asked experts […]
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By 2024, half of the homes in the United States will be cord-cutters according to Roku’s most recent projections. These numbers bring up an important question for marketers everywhere: how will their businesses be affected? We asked experts how they are handling cord-cutting and what it is about their company that keeps consumers coming back. […]
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This week on “BluHorn Live,” our hosts Wes Benwick and Marie Meyer discuss an exciting new feature on BluHorn, worksheet defaults. If you’ve been using BluHorn, you are aware that our program will check for default settings on campaign defaults. Our users have been asking for worksheet defaults for some time, and we are excited […]
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As of 2018, Facebook had at least 2.3 billion users, putting it far ahead of other social platforms like Instagram and Snapchat. That’s 2.3 billion potential customers you could be reaching. So, what’s the best way to do it? To help you better understand how to use the social platform to your advantage, BluHorn asked […]
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It doesn’t matter what sort of marketing or advertising agency you run, sometimes we just need a little extra help. While hiring someone in-house can remedy the issue, it’s not the only option. BluHorn reached out to a couple of marketing experts for their opinions on the matter. According to Michael Lisovetsky of JUICE, clients hire his company […]
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Sometimes the workload is too much. You’re stretched thin and struggling to meet deadlines. It’s stressful and unbelievably frustrating. It’s moments like these when it might be best to work with an outside agency. There are marketing and advertising businesses out there designed specifically to come in and help your business flourish, giving you more […]
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This week on Bluhorn Live, our hosts Wes Benwick and Marie Meyer discuss the most frequently asked questions regarding Bluhorn’s invoice reconciliation feature. Invoice reconciliation is only available to those with a matching ratings subscription. However, obtaining that subscription couldn’t be easier. Just reach out to us, and we will be happy to help. The main question we […]
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There are more than 400 million entrepreneurs in the world today, which means there is a lot of competition for anyone wanting to get their start. We decided to ask some experienced marketing entrepreneurs for advice to help you jumpstart your business dreams. When it comes to entrepreneurs, the experience is everything. Joy Loverde of […]
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This week on BluHorn Live, our hosts Marie Meyer and Wes Benwick offer helpful tips as well as provide you with a handy mental checklist that will ensure you get the most accurate ratings data possible. From time to time, BluHorn gets customers who are concerned that their Nielsen ratings data is not showing up […]
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