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About Courtney Nichols

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So far Courtney Nichols has created 7 blog entries.

Back to Back-to-School

August 16, 2018|

Ready or not it’s back to school time, and since the concept of schools took form, there have been individuals marketing to families at the start of the school year.  Heck, toga sellers in Ancient Greece likely tried to give discounts to early students at the Plato Academy!

Although this stage of life is a timeless […]

Talkin’ ‘Bout My Generation

July 16, 2018|

With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner.  Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]

TV: The More Things Change…

April 25, 2018|

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

January 23, 2017|

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

You Say Tomato…I Say Tomato?

October 20, 2016|

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

Epic Battle: Media Strategy vs. Bad Creative

August 11, 2016|

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards.

In my opinion, “strategy” falls in the media buyer/planner’s hands. We come up with the best […]

Rio or Bust: Advertising and the 2016 Summer Olympics

June 29, 2016|

NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]