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Author: Courtney Nichols

Meet The Team – Customer Support Manager/Executive Assistant

Meet The Team – Customer Support Manager/Executive Assistant

BluHorn® Media Solutions is proud to introduce the newest member of our team, Tamara Taylor.  Tamara will be managing our customer service team and serving as an executive assistant. Here is her short bio: Tamara Taylor, Customer Service Manager/Executive Assistant at BluHorn, brings ten years of web-based application development expertise and over seven years of […]

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Media Buying Software

Media Buying Software

After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the […]

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Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

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You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

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Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards. In my opinion, “strategy” falls in the media buyer/planner‘s hands. We come up with the […]

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Rio or Bust: Advertising and the 2016 Summer Olympics

NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]

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