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About Courtney Nichols

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So far Courtney Nichols has created 6 blog entries.

Email Vs. Text

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.

Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]

June 21st, 2018|Uncategorized|Comments Off on Email Vs. Text

TV: The More Things Change…

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

April 25th, 2018|Uncategorized|0 Comments

Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

January 23rd, 2017|News, Uncategorized|0 Comments

You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

October 20th, 2016|News, Uncategorized|0 Comments

Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards.

In my opinion, “strategy” falls in the media buyer/planner’s hands. We come up with the best […]

August 11th, 2016|News|0 Comments

Rio or Bust: Advertising and the 2016 Summer Olympics

NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]

June 29th, 2016|News|0 Comments