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Author: Marie Meyer

Meet Our New President

Meet Our New President

BluHorn® Media Solutions is proud to announce that Gary Spurgeon has joined as its President.  Spurgeon’s primary role will be to lead the company in capital raises, hiring, and manage growth and acquisitions for the software company. “BluHorn has been experiencing rapid growth in the past several years. We have continued to double in size […]

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See Your Ad in Lights?

See Your Ad in Lights?

Advertisers and media buyers have worked tirelessly over the decades to find a way to garner eyes-on impressions from a non-distracted consumer.  Professionals in every phase of the advertising game will argue for and against different medias. Radio listeners in their car have few audio distractions, but they are driving!  Which is an equal argument […]

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BluHorn Video Review

BluHorn Video Review

We’ve said it before and we’ll say it again.  BluHorn loves happy customers! Our client Ann, who is a seasoned media buyer, provided this video testimonial of our product.  We are proud to provide a trusted media buying and planning platform for all our users!   Ann also provided a written review: Working with BluHorn […]

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SEO vs PPC

SEO vs PPC

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click. This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid […]

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BluHorn Interviewed Regarding Data and Development

BluHorn Interviewed Regarding Data and Development

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development. This article can be accessed by clicking HERE Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users […]

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Email Vs. Text

Email Vs. Text

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format. Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages […]

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And the Award Goes To….Not the Ratings

And the Award Goes To….Not the Ratings

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition. Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and […]

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Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

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