Blog, News and Updates

About Marie Meyer

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So far Marie Meyer has created 40 blog entries.

See Your Ad in Lights?

March 4, 2019|

Advertisers and media buyers have worked tirelessly over the decades to find a way to garner eyes-on impressions from a non-distracted consumer.  Professionals in every phase of the advertising game will argue for and against different medias. Radio listeners in their car have few audio distractions, but they are driving!  Which is an equal argument […]

BluHorn Video Review

February 11, 2019|

We’ve said it before and we’ll say it again.  BluHorn loves happy customers!

Our client Ann, who is a seasoned media buyer, provided this video testimonial of our product.  We are proud to provide a trusted media buying and planning platform for all our users!

 

Ann also provided a written review:

Working with BluHorn has been a fantastic […]

SEO vs PPC

November 1, 2018|

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click.

This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid search […]

BluHorn Interviewed Regarding Data and Development

September 27, 2018|

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development.

This article can be accessed by clicking HERE

Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users to understand […]

#bluhornlove

September 19, 2018|

We love our customers.  We say it all the time.  BluHorn is a family and we treat our customers like they are just that.

No, not the family that you love to hate or squabbling siblings that can’t find common ground.  We’re talking bear-hugging, grandma’s chicken soup eating, smiles at DisneyWorld type of family love.

We love […]

Email Vs. Text

June 21, 2018|

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.

Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]

And the Award Goes To….Not the Ratings

June 11, 2018|

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition.
Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and OnDemand […]

Is the “Price” of Excel Media Planning Worth It?

June 4, 2018|

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

Banner Ads – Dead or Alive?

May 23, 2018|

Banner ads have been around for more than 20 years and are pretty much everywhere on the internet, waiting for you to scroll or click on a specific link so they can pounce and earn your attention and ultimately your click. Banners come in all sizes and shapes, but all of them share one key […]

Pandora Vs. Spotify

May 10, 2018|

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]