Author: Marie Meyer

BluHorn Interviewed Regarding Data and Development

BluHorn Interviewed Regarding Data and Development

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development. This article can be accessed by clicking HERE Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users […]

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Email Vs. Text

Email Vs. Text

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format. Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages […]

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Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

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Pandora Vs. Spotify

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

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Unrated Radio Worksheets

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug in […]

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