Author: Marie Meyer

Let’s Talk Sports Madness

Let’s Talk Sports Madness

It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing.  Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]

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So…What Do YOU Do?

So…What Do YOU Do?

As the holiday season is beginning to wrap up, so are the holiday parties!  Every December, weekend calendars fill up across the country.  From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use.  Regardless of location or occasion, the inevitable favorite […]

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Traditional Media: Old School and Still Cool

Traditional Media: Old School and Still Cool

We all have that one client. The client that sits at the media planning meeting and insists no one is listening to radio, watching live TV, or using traditional media anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will […]

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Political Ad Spending in 2016

Political Ad Spending in 2016

January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done. Media buyers that have been in the game at least 4 years, and […]

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Don’t Cut the Cord on Television

Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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