The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]
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So far Wes Benwick has created 2 blog entries.
Welcome to the new and improved BluHorn Media Buying Software!
Throughout the past several months, our team has been working tirelessly to bring BluHorn into the new age of media buying. We wanted to keep the simple, user-friendly software that our previous customers have come to know and love, but bring it up to speed to make […]