“Biz Buzz” with Bill Winchester from Think and Make

Bill Winchester
Founder/Creative Director
Website Address: www.think-and-make.com

About Think and Make:

We are brand creators. We find a brand’s story and epoxy it to interesting creative executions.

What was the biggest obstacle you had to overcome in your business?

Going from a full-service agency to having zero support starting a new agency.

What makes your company unique?

We’re a gig agency that curates talent to a client’s specific challenges.

What is a tip for success that you would provide someone in your industry?

Dig deeper for a great creative idea. Data doesn’t hand it to you. You still need to find it.

The biggest change in marketing that I see coming in the next 3 years is?

Recognizing the power of creative effectiveness and leveraging it across all forms of media.

How did Think and Make come to be?

I started at Carmichael Lynch, worked on Harley Davidson, and a couple of other big things like that. I went to a small agency called Lindsey Stone and Briggs in Madison, Wisconsin for quite a number of years. We did quite well there for a while. You know, we won agency of the year, did some of that kind of stuff. However, the plight of small agencies, I think, has gotten really, really tough. Last year, we shut that down. I then started Think and Make. I think that there’s a better model for small agencies, and that’s the gig model, which means I work with a small group of people and we borrow talent from all over the place.


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