President at Pro Blog Service
Website Address: problogservice.com
About Pro Blog Service:
Pro Blog Service helps B2B companies improve their search engine rankings and establish their industry expertise through written content.
What was the biggest obstacle you had to overcome in your business?
Finding new clients after we lost three within six weeks.
What makes your company unique?
We focus strictly on creating written content, with writers who have a background in journalism, fiction writing, and marketing.
What is a tip for success that you would provide someone in your same industry?
Learn to tell stories, don’t recite statistics. No one gets emotionally involved in statistics.
The biggest change in marketing that I see coming in the next 5 years is?
It’s an unfortunate one, but more marketers are focusing strictly on the data and numbers and not on the quality of the content. That trend will only grow as marketers pump out mediocre content, even as their data can’t tell them how badly it’s written.
Tell us about your book, Branding Yourself.
That’s a book I co-wrote with a friend of mine. We wrote it in 2010 and then did a second edition and then did a third edition about four years ago. It’s all about personal branding and how to use social media to invent or reinvent yourself whether you are launching a new company or trying to move up in your career or maybe even change careers. It answers the question: how do you use social media to create that reputation that you want people to know you by?
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