“Biz Buzz” with Glenn Anderson from Viamark

Glenn Anderson

Founder at Viamark

Website Address: www.viamarkvideo.com and viamark.com

About Viamark:

Viamark is a full-service traditional ad agency with 10 locations on the east coast. Viamark serves large local to small regional clients in a variety of industries including healthcare, retail, and automotive.


The Biggest change in marketing that I see coming in the next 5 years is?

Video Marketing. Online video is evolving very quickly and will play a crucial role in clients online journey.


What percent of your advertising service offerings does media buying make up?

50%


What makes your company unique?

Viamark is a franchise company. Which is very unique in the advertising world. What makes Viamark unique is that we handle video production, develop a video distribution strategy. A lot of production companies just produce a video and deliver it to the client, so they have to figure out how to make sure it gets seen.


What was the biggest obstacle you had to overcome in your business?

Back in 2001 when I started, the biggest obstacle was explaining how we could run a full-service ad agency with multiple locations from our homes. And then developing a unique business model in order to scale the concept into other cities and states.


How did you get started?

My passion was always video production, so I actually started out in the video business. And unfortunately, after about a year on the job at a local production company in Boston, I got laid off and my girlfriend who I think wanted me to make some more money suggested I go into radio advertising. So I pivoted and got into radio advertising sales, which led to radio advertising. So management and eventually when I got out of the radio business, I launched the ad agency Viamark back in 2001. And then recently a few years back, we launched the video production company Viamark Video, so it’s kind of gone full circle, I guess, in my career but it’s all been advertising, media, and video production related over the past 20 years.


What makes your business unique?

One of the things that makes us really unique is that we’re a franchise company. So we came up with the idea. My partner, Mark, and I about 15 years ago, on a way to scale the business, open up multiple offices in multiple cities without having a ton of cash to do it. So what makes us unique is that, as an agency, we have these local offices in all these different cities that they know their markets really well, they know the media people well, have the right relationships, but then they’re also using our back end services. So media buying, digital services, creative services are all kind of under one hub for us.


 

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