“Biz Buzz” with Glenn Van Deusen from VDLA

Glenn Van Deusen
President of VDLA
Website Address: www.vdla-inc.com

About VDLA:

We help companies accelerate growth and stop marketing money from being wasted by aligning internal and external perceptions of their brand.


What was the biggest obstacle you had to overcome in your business?

A transition in senior management.


What makes your company unique?

We reveal untapped business building strengths companies already possess using a fact-based, trademarked process for branding.


What is a tip for success that you would provide someone in your same industry?

Focus on the basics and avoid the temptation of the next shiny new thing.


What percent of your advertising service offerings does traditional media buying make up?

0%


The Biggest change in marketing that I see coming in the next 3 years is?

Making decisions when historical reference points may no longer be valid or reliable.


How did VDLA get started?

I’ve done branding and marketing my whole life. I’ve always enjoyed the marketing and branding world, started VDLA a little over a decade ago working with small organizations and global companies, Fortune 100s, international organizations, you name it.

What makes VDLA unique?

We take a very fact based approach to branding. We do brand strategy and brand design. That is our niche. In my past they say I’ve been on the client side, I’ve been on the agency side, the ad agency side, and professional communications side. We don’t do communications like that. We don’t do advertising, we don’t do SEO, we don’t do PR; we do branding, brand strategy, brand design. Again in a very fact based approach.

What are you seeing down the road for VDLA?

Well you know everything is changed, we’re all painfully aware of that. I think it’s hard to know what direction to move in if you don’t know where you’re starting. We always tell our clients if you want to move from point A to Point B, the first thing is to figure out where point A is. What we really do is kind of bring that voice of the customer to our clients and help them understand what the perception is of their organization from the outside world and how prospective customers perceive them to be today, where do they see their strengths.


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