“Biz Buzz” with Karen Talavera from Synchronicity Marketing

Karen Talavera

Principal & Founder at Synchronicity Marketing

Website Address: https://synchronicitymarketing.com

About Synchronicity Marketing:

Synchronicity Marketing is a data-driven digital marketing consultancy working with both brands and agencies to maximize results from email and related inbound marketing channels for increased online visibility, better-qualified prospects, new customers, and revenue growth.


The Biggest change in marketing that I see coming in the next 5 years is?

A rapid acceleration in direct-to-consumer (DTC) brand launches and marketing campaigns whereby traditional retailers or similar legacy distribution channels are side-stepped.


What percent of your advertising service offerings does media buying make up?

50%


What makes your company unique?

1)A depth of both mindset (strategic) and skillset (practical/tactical) expertise in various niches (email marketing being the best known), and 2) A data-driven, test-and-measure direct response approach to digital marketing.


What was the biggest obstacle you had to overcome in your business?

Developing an effective B2B sales funnel and determining the best source of new business opportunities and leads.


How did you get into this business?

My path to self-employment was never planned. So maybe that’s what’s unique about it. I’ve been with Synchronicity Marketing for close to 20 years and started in 2003 when, after the first .com boom had busted, I was coming off working for two different startups and not sure what I wanted my next move to be. I put two horses in the race: one was consulting, the other was job searching with the possible relocation from Chicago at the time to the west coast. Consulting got more traction, so I stayed with it. About a year later, I developed the brand Synchronicity Marketing and the business with the intention of creating harmony, alignment, and connection between all of the emerging and growing digital marketing channels at the time.


What is a recent success story?

I’ll share a little bit about one of the clients I’m working with now and started working with earlier this year. I think it’s pretty timely considering the space that they’re in, and what’s happening in the world with the pandemic of course. They are a traditional, very established brand that has made an entry into the home security business. They’re mostly leveraging digital channels to create awareness and demand for their products and services. What’s been working really well for them in emails for one, content marketing, social, surprisingly — social is actually bringing in sales — and then display retargeting to people who are actually responding within the e-mail channel and responding to the social ads.


 

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