“Biz Buzz” with Lance Beaudry from Avalanche Creative

Lance Beaudry
Co-owner of Avalanche Creative
Website Address: avalanchegr.com

About Avalanche Creative:

We help service-based businesses generate leads from their website through evidence-based SEO and content marketing.

What was the biggest obstacle you had to overcome in your business?

Founders syndrome – believing I had to be involved and know all the details of the business.

What makes your company unique?

We remove the mystery behind what needs to be done to generate leads for a website.

What is a tip for success that you would provide someone in your same industry?

Don’t be afraid of giving away your secrets.

What percent of your advertising service offerings does traditional media buying make up?


The Biggest change in marketing that I see coming in the next 3 years is?

More complicated, bigger decision purchases happening without human interaction.

How did Avalanche Creative come to be?

About five to six years ago I decided I wanted to start my own business. I just wanted to have a side hustle. I picked a niche, it was white labeled apps for churches, and I was able to get a whole bunch of great traffic from the. We got a lot of leads from it but then I just wasn’t interested in the business. I sold that business which was great and it was validation that I was good at driving traffic. I really pivoted Avalanche Creative from that. We started about five years ago and now 90 percent of what we do and really the only thing we focus on is getting you qualified organic traffic to your web site in very creative ways.

Share with us recent success story.

I have an interesting one. If you’re not aware of Grand Rapids located in Michigan we are surrounded by the Great Lakes. It’s a great place to live in the summer but we have record-breaking Lake Michigan water levels right now and we work with a marine construction company that is helping homeowners on Lake Michigan try to prevent a lot of that shoreline erosion. They saw this coming, we saw it coming almost a year and a half ago and so we started writing really helpful educational content about prevention and options for shoreline erosion and we have brought them so many great-qualified leads. Their investment has been just astronomical.

What advice would you give to yourself before COVID to know how to handle it?

Simplify and focus. That’s been one thing where I’m glad that we have been positioning our company over the last year and a half to two years to simplifying and focusing on SEO and content strategy as a solution. It allows us to actually still see some great growth in our company.

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