CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: www.marketingagencycoach.com
The biggest change in marketing that I see coming in the next 5 years is?
There is a digital Goldrush on the horizon for our industry. There is not a CEO on the planet that is not aggressively investing in their digital infrastructures as a result of Covid-19. It’s time to prepare your agency for the massive amount of business coming down the pipe.
How did you get into this business?
In 2001, I was working for a chemical company in Alpharetta, a suburb area of Atlanta. I was cutting my teeth into technology. I realized I wasn’t very good at it. I wasn’t too keen on it. I started working for another company, and they had hired a web-marketing agency that had not quite the level of ethics and integrity that we would all like to see in the industry. They attempted to rip them off and extort money from them. It was turned into a legal battle. As a result of that experience, I just knew I could do it better. I knew I could bring a level of transparency, ethics, and integrity to an industry at that time that really needed it.
What makes your business unique?
Our singular purpose in every single thing that we do here is gauged through that purpose statement: “we make your life easier.” We bring all the tools, tactics, templates, education, knowledge, experience to the table to bring it to bear, to help you grow your agency as fast as we possibly can while keeping the stress lower and hopefully improving your overall quality of life.
What is a recent success story?
One of the most recent ones is Brennan. Brennan Bliss, one of my students. He started his agency when he was 16 years old and hired me when he was 18. Within 18 months, we took his revenue from about 180 thousand to almost 800 thousand in a little bit less than 18 months.
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