Vice President at Semcasting, Inc.
Website Address: www.semcasting.com
About Semcasting, Inc.:
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
We work with either, but it is important for the business to understand what makes our technology so different than traditional behavioral campaigns that are suffering today.
What percent of your advertising service offerings does media buying make up?
The Biggest change in marketing that I see coming in the next 5 years is?
the internet will continue to evolve and data collection will come under greater scrutiny, but the consumer needs to be educated as to why it is so critical that marketers understand their hot buttons in order to serve them the right products at a reasonable cost
How does your marketing strategy change from working with a local advertising client to a national advertising client?
We can provide scale at a hyper-local level as well as a national campaign, due to the fact we are not encumbered by lack of enough behavioral cookies or the cookie blocking started by the browsers and Apple’s ITP.
How do you define success?
We define success when we can help a client achieve their goals with our products where perhaps they had no solution previously.
HOW DID YOU GET STARTED IN MARKETING?
WHAT MAKES YOU UNIQUE?
What Semcasting did is we married 140 million households, 700 data elements, with all the IPs of households in the country. In addition, we actually capture over two billion mobile device signals around the country, so we’re able to link them to the home address. We have the ability to take a customer database, profile it for one of our clients through all proprietary modeling technology, and then build a predictive model of households that look like existing households.
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