“Biz Buzz” with Matt Fischer from Curiosity

Matt Fischer
CEO of Curiosity
Website Address: www.curiosity.fun

About Curiosity:

Curiosity is an independent, full-service creative solutions agency in Cincinnati. We harness the power of strategic curiosity to generate courageous solutions.


What was the biggest obstacle you had to overcome in your business?

Building the right team.


What makes your company unique?

Our culture and willingness to question everything to get to the right business solution.


What is a tip for success that you would provide someone in your same industry?

Invest in leadership, management and new skill training for your staff.


What percent of your advertising service offerings does traditional media buying make up?

25%


The Biggest change in marketing that I see coming in the next 3 years is?

Since COVID-19, speed, speed, speed. Agencies that cannot execute smartly and quickly will be dead. Brand messages that are relevant today may not be in two weeks because everything is so fluid right now. That acceleration will only increase.


How did Curiosity start?

I was a studio art major, actually a painting major, and I was in a consumer psychology course in college and a guy from Needham, Harper and Steers Chicago came down and showed us some commercials that they had just created to launch a brand called Bud Light against Miller Lite. They were really great storytelling commercials and it was right then and there I decided that’s what I wanted to do with my career. I really think our culture at Curiosity is amazing in terms of our ability. We just did a Net Promoter Score internally and we scored a sixty-six which is pretty awesome. We have a great team and we’re curious people so we always ask the right questions. We’re constantly seeking the truth but then we also have the courage to present opportunities and things to do things differently and help brands become the best that they can possibly be in a consumer’s mind.

How are you seeing the effects of COVID in your business?

I’ve never seen a more fluid situation in terms of messaging. Brands are having to quickly change and switch as to what’s happening out in the world. It’s all about speed now and agencies need to be agile, they need to be fast, they need to be there with quick solutions and we need to have our fingers on the pulse of what’s happening.

What advice would you give someone starting out in the business?

It’s a relationship business. You’re not going to get a job from job postings, you’re going to get it from meeting people. I would encourage you to use LinkedIn and other great resources to find people, have conversations, get to know people, ask the questions, learn about the business and press and you’re going to find the right fit for you.


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