“Biz Buzz” with Michael Roach from Michael Roach Creative

Michael Roach
Owner of Michael Roach Creative
Website Address: https://michaelroachcreative.com

About Michael Roach Creative:

Michael Roach Creative is a marketing and creative firm that provides fresh, original thinking, business strategies, and execution to small and medium-size businesses (SMBs), and organizations. We help organizations become visible and heard in a crowded and competitive marketplace and help them accomplish their sales/business goals.


What was the biggest obstacle you had to overcome in your business?

Improving my sales process and overcoming the objections encountered when talking to prospective customers.


What makes your company unique?

My company is unique because it handles the intersection between technology, marketing, and the visuals of what buyers see in the marketplace.


What is a tip for success that you would provide someone in your same industry?

Always look for ways to improve your online presence.


What percent of your advertising service offerings does traditional media buying make up?

0%


The Biggest change in marketing that I see coming in the next 3 years is?

The biggest change I see is how businesses will leverage technology as it increases its role in marketing.


How did Michael Roach Creative get started?

It all started in high school when I started my first business and that’s what got me a passion and a thirst for being an entrepreneur. I was selling designed book bags to some of my classmates. My career started out as a graphic designer, I worked for the New York Stock Exchange, Morgan Stanley, and Citibank, a lot of financial industry businesses. My consultancy that started in 2013 is unique because we try to bring a creative approach, something refreshing to the business of looking at things that you may not have tried before. We see which ingredients are going to work really well for your type of situation because there’s no cookie cutter approach for business these days.

What is next for Michael Roach Creative?

Around the corner is us leveraging technology. I’m a big proponent of using technology to make things convenient for us because there are so many things in our businesses that make things complex. There are so many moving parts. If you can automate even a small piece in your business, that can help a tremendous deal, especially when it comes to marketing.


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