“Biz Buzz” with Roman Prokopchuk from Nova Zora Digital

Roman Prokopchuk
Founder at Nova Zora Digital
Website Address: https://www.novazoradigital.com/

About Nova Zora Digital:

Nova Zora Digital is a full-service digital marketing agency specializing in SEO, paid social, organic social, paid search, and content.


The biggest change in marketing that I see coming in the next 5 years is?

AI and machine learning leveraged at a higher scale.


What percent of your advertising service offerings does media buying make up?

25%


What makes your company unique?

I bring 12 years of experience with over 600 clients including Fortune 500s to the table.


What was the biggest obstacle you had to overcome in your business?

Partnerships falling through.


How did you get started?

I graduated from school in 2008 when the economy tanked. I had an internship with the Secret Service prior, but then state, local, federal agencies froze hiring, I was applying and applying for months, couldn’t find anything. Then an opportunity presented itself. Literally somebody said, “Come out to my car. I want to give you something in my trunk.” It was a packet about search engine optimization, and they said “read up on this a little bit more, read this packet, go online for a month or two, and then you can start doing that for my business.” That was basically 12 years ago.


What makes Nova Zora unique?

There is a lot of market experience in different categories and different industries that are taken and applied in industries that they may have not been tried in before. Things that I’ve learned, that colleagues have learned within regulated industries. We are testing things that people aren’t necessarily trying, and really staying on top of technology and trends in terms of applying it for clients and their overall strategies.


 

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