“Biz Buzz” with Tracy Graziani from Graziani Multimedia

Tracy Graziani
CEO of Graziani Multimedia
Website Address: www.grazianimultimedia.com

About Graziani Multimedia:

Graziani Multimedia is a marketing agency that specializes in working with purpose-driven brands and progressive political candidates.


What was the biggest obstacle you had to overcome in your business?

Fear of selling.


What makes your company unique?

We’re really values-first. Our internal mantra is “Give a damn, make a difference, and repeat.”.


What is a tip for success that you would provide someone in your same industry?

Focus on personas first. The end customer is the key to everything.


What percent of your advertising service offerings does traditional media buying make up?

25%


The Biggest change in marketing that I see coming in the next 3 years is?

Consumers have more choice than ever before so targeting, quality content, and messaging matter more and more. We can no longer “bother until they buy,” it just doesn’t work.

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