“Biz Buzz” with Vanessa Castillo from VCV Agency

Vanessa Castillo
Founder/CEO of VCV Agency
Website Address: http://vcvagency.com

About VCV Agency:

VCV Agency is a creative collective helping business owners expand their brand awareness and online presence through content marketing. By fusing strategy and storytelling we are able to connect them to their dream clients in authentic and organic ways.


What was the biggest obstacle you had to overcome in your business?

Being a woman founder in a male generating industry…


What makes your company unique?

We’re creative, we’re cool and we care. Unlike most agencies, we aren’t just here to make some quick cash. We know that the heartbeat of our business is our clients and therefore their success is our success. When working with us, you’re part of a network, a family. I take pride in the close connections we make with our clients.


What is a tip for success that you would provide someone in your same industry?

BE AUTHENTICALLY YOU. People don’t do business with businesses, they do business with people. There needs to be a level of humanity in every business


What percent of your advertising service offerings does traditional media buying make up?

25%


The Biggest change in marketing that I see coming in the next 3 years is?

More content driven More Providing value More storytelling less selling


How did VCV get started?

The story and journey began when I graduated from the University of Miami in 2012 with a Bachelor of Science in visual communications. I, like any graduate from college, was excited to get a position in a career doing what I just learned. I applied to a few local news stations and I got shut down. I always lost the position to a man. I felt discouraged in that sense but encouraged in the sense that I had so much knowledge and talent that I just took it upon myself to do something for myself. So I started helping businesses with their online presence with photography, videography and then social media was mingling in there. Now we are a larger company where we help businesses with their online presence through content marketing terrific.

What makes your company?

We take an approach where for every brand there’s more than the what, there’s the who. We like to take the approach of showing more of who’s behind the scenes of a company to really create that authentic connection between them and their client. I feel that in this industry people have the misconception that it’s a lot of selling on social media. I feel like it’s really more of building the connection and the relationship to provide the value of your service and position you as the industry expert.


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