To-do apps are gaining people’s attention as a result of the amount of time people spend operating their mobile devices. Manual to-do lists are becoming a thing of the past, as paper and pencil are rarely carried with mobile devices available. Everything is going digital and in order to keep up, you need to flow […]
Ready or not it’s back to school time, and since the concept of schools took form, there have been individuals marketing to families at the start of the school year. Heck, toga sellers in Ancient Greece likely tried to give discounts to early students at the Plato Academy!
Although this stage of life is a timeless […]
With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner. Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]
Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.
Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]
The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition.
Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and OnDemand […]
It happened again…you noticed that your client-approved Excel media budget has an error. You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet. This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements. It is only after […]
Where do you put your advertising dollars between Pandora and Spotify? Attempting to determine the differences between the two groups of listeners is not difficult. There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons. Nevertheless, the vital differences […]
In the final post of our “Getting to Know You” blog series, we are introducing you to our software architect, Wes Benwick. Wes is the one responsible for the design and functionality of our amazing software. BluHorn has been in the media buying game for eight years, but about four years ago our team took […]
