With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner. Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]
Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.
Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]
In the final post of our “Getting to Know You” blog series, we are introducing you to our software architect, Wes Benwick. Wes is the one responsible for the design and functionality of our amazing software. BluHorn has been in the media buying game for eight years, but about four years ago our team took […]