Blog, News and Updates

Reboot Is the New Black

 

Americans love a good comeback.  Whether it’s retro toys being produced (Fisher Price is even remaking the rotary phones), a tour by a throwback band (hello New Kids on the Block/Boyz II Men), or a successful re-imagining of a movie (Jumanji is killing it right now at the box office), it proves that you can in […]

April 16th, 2018|Uncategorized|Comments Off on Reboot Is the New Black

Meet BluHorn Wednesday Webinars!

At BluHorn®, we like to think of our clients as family.  We only want the best for our family, and that is why we have always put such a high priority on customer service. As a media buying software/media planning software, we understand the importance of having data available for users to pull from when needed. […]

March 29th, 2018|Uncategorized|Comments Off on Meet BluHorn Wednesday Webinars!

Another Happy Customer

We love our BluHorn family of users, and love it even more when they take the time to write a review about us! Whether it be on our social media platforms, our Google search sites, or even via email itself, BluHorn loves to hear from our customers.

Check out this review from our happy customer, Anthony:
“BluHorn’s […]

March 19th, 2018|Uncategorized|0 Comments

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug […]

March 19th, 2018|Uncategorized|0 Comments

comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool.

BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With just […]

March 7th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

February 21st, 2018|Uncategorized|0 Comments

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few steps.  Setting up clients and vendors need to be done before anything else, but to really start using the software for your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which all worksheets […]

February 12th, 2018|Uncategorized|0 Comments

We Love Happy Customers!

BluHorn® loves our customers! We talk a lot in our blogs, newsletters and website copy about how BluHorn is a family. We pride ourselves on treating our customers just as such.
Nothing pleases us more than when we hear from a happy customer who wants to share their experience. We are so grateful for […]

January 31st, 2018|Uncategorized|0 Comments

Getting to Know You – Part 3

In a continuing effort to show our users and potential users the family feel that BluHorn has, I’m stepping out from “behind the curtain” to offer the 3rd installment of our “Getting To Know You” series.

I am Marie Boian-Meyer, and have been with BluHorn since the software was acquired and re-coded.  It’s been an incredible […]

January 15th, 2018|Uncategorized|0 Comments

Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

January 10th, 2018|Uncategorized|0 Comments