Blog, News and Updates

Banner Ads – Dead or Alive?

Banner ads have been around for more than 20 years and are pretty much everywhere on the internet, waiting for you to scroll or click on a specific link so they can pounce and earn your attention and ultimately your click. Banners come in all sizes and shapes, but all of them share one key […]

May 23rd, 2018|Uncategorized|Comments Off on Banner Ads – Dead or Alive?

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

May 10th, 2018|Uncategorized|Comments Off on Pandora Vs. Spotify

Getting To Know You – Part 4

In the final post of our “Getting to Know You” blog series, we are introducing you to our software architect, Wes Benwick.  Wes is the one responsible for the design and functionality of our amazing software.  BluHorn has been in the media buying game for eight years, but about four years ago our team took […]

April 30th, 2018|Uncategorized|Comments Off on Getting To Know You – Part 4

TV: The More Things Change…

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

April 25th, 2018|Uncategorized|0 Comments

Reboot Is the New Black

 

Americans love a good comeback.  Whether it’s retro toys being produced (Fisher Price is even remaking the rotary phones), a tour by a throwback band (hello New Kids on the Block/Boyz II Men), or a successful re-imagining of a movie (Jumanji is killing it right now at the box office), it proves that you can in […]

April 16th, 2018|Uncategorized|Comments Off on Reboot Is the New Black

Meet BluHorn Wednesday Webinars!

At BluHorn®, we like to think of our clients as family.  We only want the best for our family, and that is why we have always put such a high priority on customer service. As a media buying software/media planning software, we understand the importance of having data available for users to pull from when needed. […]

March 29th, 2018|Uncategorized|Comments Off on Meet BluHorn Wednesday Webinars!

Another Happy Customer

We love our BluHorn family of users, and love it even more when they take the time to write a review about us! Whether it be on our social media platforms, our Google search sites, or even via email itself, BluHorn loves to hear from our customers.

Check out this review from our happy customer, Anthony:
“BluHorn’s […]

March 19th, 2018|Uncategorized|0 Comments

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug […]

March 19th, 2018|Uncategorized|0 Comments

comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool.

BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With just […]

March 7th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

February 21st, 2018|Uncategorized|0 Comments