What are some of the big issues in digital marketing?
Sometimes it’s just about doing research and figuring out what clients like to see, what they respond to, doing our industry research to find out what’s effective out there at the time. So a lot of that really depends on the client. It doesn’t matter if it’s a large client or a brand new company starting up, we still want to give them that time and opportunity to figure out if we’re going to be a good fit for them.
It’s a lot harder nowadays for clients. They really want to see where exactly is their money getting spent and can they track ROI. So that’s the best thing that we can do is is actually put things in place where we can pinpoint exactly who we’re trying to go after and be able to say OK, these are where the people are coming from. Whether it’s coming from radio, whether it’s coming from TV and or in digital especially we can really hyper target.
So the clients nowadays are doing more than just one thing. It’s not just TV. It’s not just radio it’s digital. They’re doing a lot of different platforms because they really want to see where exactly am I getting that are y and being able to show this is where I’m getting it. So that’s I think that’s the biggest thing and that’s only going to get more and more and more complex throughout the years.