In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company. At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn more about their business and understand how BluHorn can help them to grow. He believes that each customer should have a voice, and that our collaboration is what makes us great.
Mike also is deeply rooted in community service. As an Eagle Scout, he continues his relationship and support for the Boy Scouts of America; serving on the Executive Board and on the Executive Committee as Vice President of At-Risk Youth. He has also hosted a Marketing Explorer post for 9th and 10th-grade students to learn about the marketing industry. White is also a proud member of the Hands on Jacksonville Board, the Greater Jacksonville USO Board of Directors, Meninak Board of Directors and Synovus Bank Advisory Board. Mike is a past board member of the Jacksonville Chamber of Commerce Board of Governors, the Southside Business Men’s Club Board of Governors, and The University Club Governing Board. He is a graduate of Leadership Jacksonville’s Class of 2011 and is also a staunch supporter of the Big Brother/Big Sister organization and remains in close contact with his Little Brother of 20 years.
Here’s how he responded to our Q&A Session:
What is your role at BluHorn?
CEO
What did you do before you were with BluHorn?
I started in radio and then started a full service marketing and advertising agency.
What is your favorite part of working for BluHorn/in the software biz?
Constant changes in technology and working with customers. My goal is to talk to every customer as they sign up to make sure we are the right solution.
What’s your favorite feature of BluHorn?
The integration with comScore and Nielsen.
What do you wish people know about BluHorn?
We are customer focused – customers are our number one priority.
Where do you live/what BluHorn office are you located in?
I live and work in Jacksonville, Florida.
How long have you lived in Jacksonville?
Since 2002.
What do you like to do in your free time?
Spend time with my 3 kids.
Describe your BluHorn experience in one word.
Family.