Ask the Experts: Hiring an Outside Agency

It doesn’t matter what sort of marketing or advertising agency you run, sometimes we just need a little extra help. While hiring someone in-house can remedy the issue, it’s not the only option. BluHorn reached out to a couple of marketing experts for their opinions on the matter.

According to Michael Lisovetsky of JUICE, clients hire his company to gain a diversity of thought. “Hiring internally can take months,” said Lisovetksy. “You’re taking a risk on someone. You kind of get a guaranteed outcome when you hire a good agency.”

Let’s face it. Having a second or third set of subjective eyes looking in on your company’s current work can be extremely beneficial when you are trying to garner new clients. Hiring an outside agency not only eases your company’s workload, but it can be an invaluable learning experience.

Hiring an outside agency can also save your company time, which is a precious resource we never seem to have enough of. Not having to train someone from the ground floor gets your new project moving faster.

According to Kristina Coughlin of Get Hyped Media, hiring an outside agency provides you with a team of experts who handle that specific niche every day. “It opens you up to a lot of industry knowledge and experience being brought into your respective organizations,” said Coughlin. “That can be extremely valuable.”

The truth is, knowledge is power, and there’s a lot you can learn from other businesses. Don’t be afraid of opening your business up and reaching out to qualified experts around you. Their assistance in your projects can leave you with not only a more well-developed concept but also with new information that can help your business grow exponentially.

Hear what other media experts are saying on the matter at

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