Where do you put your advertising dollars between Pandora and Spotify? Attempting to determine the differences between the two groups of listeners is not difficult. There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons. Nevertheless, the vital differences […]
Marie Meyer2018-07-23T18:02:42+00:00April 30, 2018|
In the final post of our “Getting to Know You” blog series, we are introducing you to our software architect, Wes Benwick. Wes is the one responsible for the design and functionality of our amazing software. BluHorn has been in the media buying game for eight years, but about four years ago our team took […]
Courtney Nichols2018-07-23T18:20:59+00:00April 25, 2018|
In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]
Marie Meyer2018-07-23T18:34:22+00:00April 16, 2018|
Americans love a good comeback. Whether it’s retro toys being produced (Fisher Price is even remaking the rotary phones), a tour by a throwback band (hello New Kids on the Block/Boyz II Men), or a successful re-imagining of a movie (Jumanji is killing it right now at the box office), it proves that you can in […]
Marie Meyer2018-07-23T18:44:32+00:00March 29, 2018|
At BluHorn®, we like to think of our clients as family. We only want the best for our family, and that is why we have always put such a high priority on customer service. As a media buying software/media planning software, we understand the importance of having data available for users to pull from when needed. […]
Marie Meyer2018-03-28T14:06:36+00:00March 19, 2018|
We love our BluHorn family of users, and love it even more when they take the time to write a review about us! Whether it be on our social media platforms, our Google search sites, or even via email itself, BluHorn loves to hear from our customers.
Check out this review from our happy customer, Anthony:
Marie Meyer2018-03-19T16:51:34+00:00March 19, 2018|
BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug […]
Marie Meyer2018-04-16T14:03:21+00:00March 7, 2018|
We are proud of our ratings integrations at BluHorn®. The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool.
BluHorn proudly partners with both major ratings providers. Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription. With just […]
Marie Meyer2018-03-30T13:22:29+00:00February 21, 2018|
In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton. It was the definition of appointment television. As a result, ratings were king.
Fast forward to 2018. The market is saturated with options […]
Marie Meyer2018-04-25T19:32:10+00:00February 12, 2018|
Getting started on your BluHorn journey begins with just a few simple steps. Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign. The campaign in BluHorn is the overall “umbrella” under which […]