Blog, News and Updates

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug […]

March 19th, 2018|Uncategorized|0 Comments

comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool.

BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With just […]

March 7th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

February 21st, 2018|Uncategorized|0 Comments

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

February 12th, 2018|Uncategorized|0 Comments

We Love Happy Customers!

BluHorn® loves our customers! We as a company talk a lot in our blogs, newsletters and website copy about how BluHorn is a family. We pride ourselves on treating our customers just as such.  It is our number one priority! Our customer service team works hard to ensure that our clients feel that their questions, […]

January 31st, 2018|Uncategorized|0 Comments

Getting to Know You – Part 3

In a continuing effort to show our users and potential users the family feel that BluHorn has, I’m stepping out from “behind the curtain” to offer the 3rd installment of our “Getting To Know You” series.

I am Marie Boian-Meyer, and have been with BluHorn since the software was acquired and re-coded.  It’s been an incredible […]

January 15th, 2018|Uncategorized|0 Comments

Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

January 10th, 2018|Uncategorized|0 Comments

Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

January 4th, 2018|Uncategorized|0 Comments

Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy!

When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not when […]

December 27th, 2017|Uncategorized|0 Comments

Getting To Know You – Part 2 – CEO

In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company.  At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn […]

December 16th, 2017|Uncategorized|0 Comments