As the holiday season is beginning to wrap up, so are the holiday parties! Every December, weekend calendars fill up across the country. From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use. Regardless of location or occasion, the inevitable favorite […]
Social media seems to have taken over modern life. Spanning all age groups – it’s no longer the “kids” on Facebook and Instagram. From millennials to Baby Boomers, most of us are all busy updating our statuses. At any given moment, your cousin’s second-grade teacher’s friend is sharing recipes, posting videos of children or waxing poetic about politics.
Maybe the concept of integrating your client’s product […]
As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]
We all have that one client. The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore. They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix. Some media buyers will agree. I myself have […]
Has anyone ever told you to never underestimate the power of a mom? No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her.
However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog is […]
I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards.
In my opinion, “strategy” falls in the media buyer/planner’s hands. We come up with the best […]
NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]
January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done.
Media buyers that have been in the game at least 4 years, and have […]
In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]
Media buyers and planners work in an array of ways. From freelance buyers who work from home in their down time to the big league agency directors in a corner office with a view, BluHorn gives equal opportunity to access media buys from anywhere in the world.
Many competing media buying programs require subscribers to download software […]