As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]
Marie Meyer2018-04-25T18:43:41-05:00October 6, 2016|
We all have that one client. The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore. They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix. Some media buyers will agree. I myself have […]
Marie Meyer2018-04-23T14:34:36-05:00August 24, 2016|
Has anyone ever told you to never underestimate the power of a mom? No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her.
However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog is […]
Courtney Nichols2018-04-25T16:05:07-05:00August 11, 2016|
I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards.
In my opinion, “strategy” falls in the media buyer/planner’s hands. We come up with the best […]
Courtney Nichols2018-04-25T15:32:12-05:00June 29, 2016|
NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]
Marie Meyer2018-04-25T14:50:59-05:00May 5, 2016|
January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done.
Media buyers that have been in the game at least 4 years, and have […]
Marie Meyer2018-03-26T17:49:24-05:00April 7, 2016|
In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]
Marie Meyer2018-03-22T21:00:46-05:00July 16, 2015|
Media buyers and planners work in an array of ways. From freelance buyers who work from home in their down time to the big league agency directors in a corner office with a view, BluHorn gives equal opportunity to access media buys from anywhere in the world.
Many competing media buying programs require subscribers to download software […]
Wes Benwick2018-04-19T19:19:30-05:00February 1, 2015|
The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]
Wes Benwick2018-04-19T16:47:39-05:00November 12, 2014|
Welcome to the new and improved BluHorn Media Buying Software!
Throughout the past several months, our team has been working tirelessly to bring BluHorn into the new age of media buying. We wanted to keep the simple, user-friendly software that our previous customers have come to know and love, but bring it up to speed to make […]