BluHorn University is a program developed to assist college and university professors in making the most out of their media buying and planning courses.
Traditionally, collegiate courses focusing on media buying and planning instruction lack the access to real-world software tools to help bring the entire process full circle. BluHorn wants to bridge the gap between university and agency, allowing students to go out in to the workforce with legitimate experience and training.
We are building a panel of 12-15 professors who have created a syllabus focusing on media buying and planning with BluHorn included in their instruction materials.
