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BluHorn vs. Not-BluHorn

You're the researching type, so a little comparison shopping is essential.

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BluHorn Media Solutions

BluHorn is 100% web-based media buying and planning software. You can create, analyze and send orders from any device with an internet connection.  We integrate directly with Nielsen and Comscore, and even with Quickbooks Online for billing.  What makes us great? We take each and every feature request very seriously and incorporate them as quickly as digitally possible. Our super responsive support team monitors our support ticket feature nearly 24 hours a day (including weekends) to accommodate all of our users in various time zones along with our favorite night owls.

BluHorn is also the most affordable and flexible options out there. We don’t charge you for things you don’t need. Also, with our month-to-month subscriptions, you can pick the plan that is right for you and have no long term contract to sign. What to save several hundred bucks a year? Sign up for an annual subscription and use that money on a tropical vacation!

After all that, do you really need to know how our competitors stack up? “No” you say? Great! The End.

You’re the researching type, so a little comparison shopping is essential. The list of BluHorn alternatives is plentiful, but we’ve top-lined a handful that fairly represent the field of options:

Comparison

Strata

This is the proverbial elephant in the room. This firm has been the industry leader longer than some of our users have been alive. Pros: They have a vendor portal, a lot of bells and whistles with reporting and additional features beyond media buying and planning. Cons: All of this comes with a price. Strata has the reputation of being very expensive and a bit clunky. If you need all Strata has to offer and have thousands of dollars to spend on software alone, then this may be a good option for you. Just keep in mind that you’ll be locked in to a contract for at least a year, possibly more.

Bionic

This firm is known for generating pretty reporting, graphs, charts, etc.  They are a “media buying software and project management tool”. The lowest cost option for Bionic is $125 per month per person with a 3 person minimum. They do offer a 14-day free trial and unlimited support… sound familiar?  They do not allow for flexibility with cost and feature needs. However, if you need a pie chart, Bionic may be the software for you.

Advantage

This company began as an advertising agency workflow and billing software. Typically used by account management and billing departments, they have recently entered the world of media planning to become a relatively new competitor to BluHorn. Due to this factor in the equation, we don’t have a lot of information on their capabilities or limitations.  They have not been fully tested by users to have much internet feedback or buzz either.

Excel

Run away as fast as you can from employing excel spreadsheets for your media buying. While this is very old school and not necessarily broken, manual entry of data opens your company up to a lot of user error. It also does not allow for any integrations, creating even more room for error as you manually transfer data to invoices or post buy reports. Miss one click or one formula and you potentially run an entire buy or client budget off the rails, and it’s up to you to come up with emergency resuscitation.

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