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Brand Assets

Design with Care

Consistency builds a brand. Here you can find our core brand assets—logo, color and imagery—along with some basic guidelines, for your ease of use.

Logo system

BluHorn logo system is comprised of an icon and a wordmark. Whenever possible use the primary four-color horizontal logo lockup, unless placing on a background color that compromises contrast. If in doubt, err on the side of a single-color logo. Please do not alter the logos in any way. Click on any version to download a high resolution file.

Color Palette

The BluHorn color palette features a flexible range of blues that is complemented by our supplemental color palette.

Primary Colors





Secondary Colors





Lato Regular (Web bodycopy)


Oswald Medium (Web Headers)


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