What is Broadcast Television?
What is Broadcast Television?
Broadcast television is a form of mass media that works well to generate awareness, attract attention and has the ability to appeal to emotion. Unlike cable; however, broadcast television can be obtained free, over the air using an antenna. Broadcast television is also a limited number of networks whereas cable has hundreds, even thousands! For example:
Characteristics of Broadcast Television
With 97% of Americans owning at least one Television set, it is not a surprise that it is the major mass media of advertising. Media planners and media buyers recognize that this dominant form of media is what fills the top of the purchase funnel because of its unique characteristics.
How is Television used for Advertising?
Familiar with the Geico Gecko or Chester Cheetah? What about slogans such as Rice Kripsies’ “Snap, Crackle, and Pop” or McDonald’s “I’m lovin it” (did you sing the jingle?)? That’s how television is used to create a long-lasting impression of brands that many won’t quickly forget.
Knowing that television is capable of generating broad awareness and lasting impression of a product or service through pervasiveness, impact, and targeting, media buyers and planners create strategies to ensure that not a dollar is wasted.
They take into consideration the daily habits of those that watch Television. Media planning software enables the planner to design a media plan that will reach the intended demographic in a cost-effective manner. And, media buyers ensure that the programming bought are not only the highest rated for that demographic but the most cost-efficient by making sure they hit the lowest cost per point possible.
4. We are affordable! We understand that you don’t want to pay for features you don’t need. See our pricingstructure to find the best package for your business. With varying subscription levels available, there is an option for agencies and businesses of every size. We also can customize a price if you don’t see what you’re looking for – just ask! Additional savings are available for those that would like to pay for an annual plan versus month-to-month spending. Annual rates are detailed at the top of each subscription level.
Most people are no longer just watching TV. More often than not, they are also using a device such as a laptop, tablet, or smartphone. Many think television seems “old school” but it is in fact far from it. eMarketer research indicates that the main behaviors while watching TV are online shopping, scanning social media, and texting.
As previously mentioned, TV is king and fills up the top of the purchasing funnel by attracting attention. Other mediums such as radio, digital, social, outdoor, and print support these initial efforts by driving home the message through the frequency of delivery.
Broadcast Television is always a number one choice when media planning and buying for any market, when the budget is available. Using BluHorn’s media buying software allows the buyer to organize, analyze, and communicate media buys for broadcast TV, cable, radio, outdoor, print and digital media. BluHorn is the media buying solution for planners and buyers alike. It was created for media buyers by media buyers.
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