Strategic advertising and marketing professional with experience driving successful campaigns to develop and grow business. Detailed oriented, customer focused, multi-tasker with a proven track record to meet deadlines, exceed expectations, and establish internal and external relationships.
South Weymouth , MA 02190
What is your favorite advertising campaign that you have created for a client?
My favorite advertising campaign that I have created for a client was a national campaign that included print ads, digital ads, and custom content/interviews in National publications, radio and streaming audio campaigns, and an event sponsorship on a National level.
Does your company utilize programmatic advertising services for your clients?
Not yet
How do you utilize programmatic advertising for your customers?
I have not had the opportunity to plan or buy a programmatic advertising approach.
What is the future of programmatic advertising for your customers?
Reaching their audience on how and when they are consuming media.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
It is important for a business to hire an outside ad agency as opposed to having just an internal marketing director because they are the professionals in the field and have the necessary tools to create and execute the media campaigns.
When buying media, what percent of your advertising investment is spent on traditional media and how much of your advertising budget is spent on digital advertising?
It depends on the clients goals and objectives. I like to have at least 25%+ allocated towards digital and under 75% towards traditional media
Which percent of a budget do you think should be invested in traditional media buying vs digital media buying?It depends on the clients goals and objectives. I like to have at least 25%+ allocated towards digital
