How does your marketing strategy change from working with a local advertising client to a national advertising client?
Our process is pretty similar. It’s the targeting that changes.
Why is it important to hire a digital marketing agency and not just a full service marketing agency with a digital marketing component?
Both can be effective. In the case of a more specialized digital agency, a good one is going to be exceptional at the one thing that they do rather than very good at a bunch of things. For certain types of companies and certain types of marketing challenges, that can make a huge difference.