Book 2

Who Will Take Care of Me When I'm Old?

Media Buying and Planning


About Us Organization Size:

Author of Who Will Take Care of Me When I’m Old? (2017, Da Capo) and The Complete Eldercare Planner: Where to Start, Questions to Ask, How to Find Help. “The book is the best we saw…” says the American Medical Association.

Keynotes. Joy’s custom presentations are geared for family caregivers, solo agers, consultants, employers/employees, women’s groups, retreats, associations, trade shows, retirees, alumni, church groups, adult education, and fundraising events.

Spokesperson. Mature-market industries hire Joy to sell and/or endorse products and services. Extensive on-camera, YouTube, satellite media, and voice-over experience include GoodFeet, Energizer Battery Company, American Seniors Housing Association, Age Without Borders, Boomer-Living, AgePath, and The Wright Stuff.

Media. For over thirty years, Joy is one of the most visible spokespersons on the topic of active aging, eldercare, and caregiving. Interviews include: The TODAY Show, Good Morning America, Fox News, National Public Radio, ABC News, SiriusXM Radio, Bloomberg Radio, WGN,, Yahoo!Broadcast, among numerous others.

News. Joy is quoted in the Wall Street Journal, Money Magazine, Reuters, US News and World Report, Reader’s Digest, Chicago Tribune, Washington Post, LA Times, Better Homes and Gardens, Real Simple, Good Housekeeping, Family Circle, Woman’s Day, Business Week, Working Woman, HR Magazine American Compensation Association Journal, and Kiplinger Personal Finance among many others. USA TODAY ran a four-part series on Joy’s work.

CHICAGO , IL 60610

Why is it important to hire a digital marketing agency and not just a full service marketing agency with a digital marketing component?
It is imperative to know the results of what you are doing, then create an action plan based on proven facts, not fiction.


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