For any young company, marketing is vital to ensuring future success. However, marketing is more than a simple social media post every once in a while. Marketing means connecting with your potential customers, which requires a strong content marketing strategy. The process of designing a strong strategy requires patience and an attentive eye, which […]
Read More Marketing is a general term for a complicated process. If you want to have any hope of succeeding as a business, marketing is incredibly important, however it can be difficult. Marketing is overwhelming and starting a successful marketing campaign can be daunting. That’s why we decided to turn to marketing experts in order to […]
Read More We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can be difficult navigating the tricky relationship between personalization and connecting with your audience. However, personalization can bring great improvement to your company’s performance and interaction. On “Ask the Expert,” we […]
Read More The beauty of digital marketing is that it can stretch across multiple platforms reaching countless amounts of potential customers. There are always new platforms rising up for companies to take advantage of, but one of the most elusive are the streaming platforms. More Americans than ever are cutting the cable cord and switching to […]
Read More In recent years, marketing has changed in many interesting ways. One of these developments is the rise of digital marketing. As traditional marketing gets pushed to the backburner, digital marketing has taken over the front lines of marketing. As social media has grown and changed how companies connect with their audience, many are left […]
Read More When creating content, it is important to keep your audience in mind. However, that’s easier said than done! Today, customers want to feel like they have a one-on-one relationship with companies. Gone are the days of generalized content; now it’s all about personalization. Every company is different, and it can be hard nailing down […]
Read More It seems that a new social media platform appears everyday, and it can be hard to keep track. From Clubhouse to TikTok to Vero, there are new ways for people to connect which means more audiences for you to reach. However, there are some platforms that every company must have a presence on if […]
Read More You’re a new business owner; you’ve hired the people, designed your logo, and finalized your product…but you aren’t seeing the numbers you expected. It might be time to ask yourself whether or not you know your company’s speciality, or niche. A niche is a specialized or focused area of a broader market that businesses […]
Read More If you’ve watched American Psycho then you probably remember the famous business card scene. A ridiculous battle of egos but perfectly captures the importance of the business card. That is your first impression. Are you the type of person who uses Romalian or Garamond Classico font? However in the digital age, business cards have […]
Read More As we come out on the other side of COVID-19 companies are now feeling pressure to make up for lost time. How can companies best maximize their growth? That is the question we asked our guests today on “Ask the Expert,” and the answers we received are invaluable. David Finberg from Peaks Digital Marketing […]
Read MoreIt’s spring semester, and students around the world are entering their final semester before graduating and being thrust into the “real world.” With COVID looming, these are uncertain times, but this week we interviewed seasoned experts in the field of marketing to make sure new graduates get the best advice for entering the workforce. From […]
Read MoreFor businesses everywhere, COVID-19 has been stressful so this week, we talked to various business owners to get their thoughts and experiences during this difficult season. The resilience of the small business and feedback from loyal customers resulted in an unseen period for development. With all of the struggles COVID-19 has brought, it also has […]
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