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Category: Blog

Media Buying Software

Media Buying Software

After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the […]

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BluHorn Video Review

BluHorn Video Review

We’ve said it before and we’ll say it again.  BluHorn loves happy customers! Our client Ann, who is a seasoned media buyer, provided this video testimonial of our product.  We are proud to provide a trusted media buying and planning platform for all our users!   Ann also provided a written review: Working with BluHorn […]

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SEO vs PPC

SEO vs PPC

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click. This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid […]

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