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May 13, 2020 Arthur Carrion Blog

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BluHorn Live – New Skin Preview

April 30, 2020 Marie Meyer BluHorn Live bluhorn, FAQ, FAQs, look, media buying, media planning, reskin

Join BluHorn LIVE every Thursday at 2:00pm EST at bluhorn.com/live. This week we previewed the new skin coming to your BluHorn platform! This 30 minute session walks you through some of the new and exciting features of our upcoming re-skin. Our system architect, Wes Benwick, joins Marie to give a tour and answer questions.

“Marketing for Your Future” with Steve Bayley from Burrell

April 23, 2020 BluHorn TV Blog, Marketing For Your Future Burrell, Jordan ferrell, Marketing For Your Future, Steve Bayley

Steve Bayley Associate Planning Director at Burrell Website Address: https://www.burrell.com What services does your company provide? Creative and Production (Television, Digital, Radio and Print), Research, and In House Media Planning and Buying

BluHorn Live – Copy Lines, Columns, Worksheets, Campaigns

April 23, 2020 Marie Meyer BluHorn Live bluhorn, copy, copy campaign, copy lines, copy worksheet, FAQ, FAQs, paste, reporting, reports

Join BluHorn LIVE every Thursday at 2:00pm EST at bluhorn.com/live. This week we discussed Copying in BluHorn! This 20 minute session goes over all of the different ways you can copy your information within our system. We allow copying by line, worksheet or even full campaign. We addressed the how-to and FAQs.

BluHorn Live – Nielsen Tips

April 16, 2020 Marie Meyer BluHorn Live bluhorn, FAQ, FAQs, nielsen, reporting, reports, support

Join BluHorn LIVE every Thursday at 2:00pm EST at bluhorn.com/live. This week we discussed Nielsen tips within BluHorn. This 30 minute session went over how to properly code your vendors, check book information, and how to best use your information for rating projections.

BluHorn Live – Reporting Options

April 7, 2020 Marie Meyer BluHorn Live bluhorn, FAQ, FAQs, reporting, reports, support

Join BluHorn LIVE every Thursday at 2:00pm EST at bluhorn.com/live. This week we discussed tips for Reporting in BluHorn. This 20 minute session went over tips for finding the best report for your needs within our platform. This is a perfect session for subscribers of all experience levels to view.

Ask the Experts: Marketing KPIs

March 13, 2020 Jordan Ferrell Blog Ask the Experts, bluhorn, BluHorn TV, Carrie Messinger, Christian Jennings, Eric Savage, Nobody Loves Jet Lag, True Agile Marketing, wmHarper

Marketing KPIs (key performance indicators) are specific, numerical marketing metrics that are tracked in order to measure their progress towards a defined goal within your marketing channels. However, it can often be difficult to know which indicators are the best to track when looking for success. This past week on BluHorn TV, we asked experts […]

Ask the Experts: Cord-Cutting

February 23, 2020 Jordan Ferrell Blog bluhorn, BluHorn TV, Dani Pacheco, Greg Dvorken, Margarita Eberline, Morphological, Return Solutions, ULTIM Marketing

By 2024, half of the homes in the United States will be cord-cutters according to Roku’s most recent projections. These numbers bring up an important question for marketers everywhere: how will their businesses be affected? We asked experts how they are handling cord-cutting and what it is about their company that keeps consumers coming back. […]

Worksheet Defaults and the Knowledge Base

February 23, 2020 Jordan Ferrell BluHorn Live bluhorn, BluHorn Live, BluHorn TV, Knowledge Base, Life Raft, Worksheet Defaults, worksheets

This week on “BluHorn Live,” our hosts Wes Benwick and Marie Meyer discuss an exciting new feature on BluHorn, worksheet defaults. If you’ve been using BluHorn, you are aware that our program will check for default settings on campaign defaults. Our users have been asking for worksheet defaults for some time, and we are excited […]

Ask the Experts: The Wide World of Facebook

February 11, 2020 Jordan Ferrell Blog bluhorn, BluHorn TV, Granite Transformations, Mike White, Rebecca Day, Rebecca Day Music, Tony Davis

As of 2018, Facebook had at least 2.3 billion users, putting it far ahead of other social platforms like Instagram and Snapchat. That’s 2.3 billion potential customers you could be reaching. So, what’s the best way to do it? To help you better understand how to use the social platform to your advantage, BluHorn asked […]

Ask the Experts: Hiring an Outside Agency

January 24, 2020 Jordan Ferrell Blog bluhorn, BluHorn TV, Kristina Coughlin, Michael Lisovetsky

It doesn’t matter what sort of marketing or advertising agency you run, sometimes we just need a little extra help. While hiring someone in-house can remedy the issue, it’s not the only option. BluHorn reached out to a couple of marketing experts for their opinions on the matter. According to Michael Lisovetsky of JUICE, clients hire his company […]

Super Bowl Advertising 2020

January 2, 2020 Marie Meyer Blog 2020, advertising, bluhorn, FOX, media buying, media planning, sports advertising, super bowl, television

With the Super Bowl being on Fox this year, a record is looming… As of November 15, 2019, reportedly 80% of all 30 second inventory had been purchased. Strategy? Possibly. Advertisers willing to purchase two spots catch a little break. $5.5 million a pop. If you only want exposure in one ad, it will cost […]

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