By 2024, half of the homes in the United States will be cord-cutters according to Roku’s most recent projections. These numbers bring up an important question for marketers everywhere: how will their businesses be affected? We asked experts how they are handling cord-cutting and what it is about their company that keeps consumers coming back. […]
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This week on “BluHorn Live,” our hosts Wes Benwick and Marie Meyer discuss an exciting new feature on BluHorn, worksheet defaults. If you’ve been using BluHorn, you are aware that our program will check for default settings on campaign defaults. Our users have been asking for worksheet defaults for some time, and we are excited […]
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As of 2018, Facebook had at least 2.3 billion users, putting it far ahead of other social platforms like Instagram and Snapchat. That’s 2.3 billion potential customers you could be reaching. So, what’s the best way to do it? To help you better understand how to use the social platform to your advantage, BluHorn asked […]
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It doesn’t matter what sort of marketing or advertising agency you run, sometimes we just need a little extra help. While hiring someone in-house can remedy the issue, it’s not the only option. BluHorn reached out to a couple of marketing experts for their opinions on the matter. According to Michael Lisovetsky of JUICE, clients hire his company […]
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With the Super Bowl being on Fox this year, a record is looming… As of November 15, 2019, reportedly 80% of all 30 second inventory had been purchased. Strategy? Possibly. Advertisers willing to purchase two spots catch a little break. $5.5 million a pop. If you only want exposure in one ad, it will cost […]
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2020 promises to be one of the heaviest political seasons. According to Forbes, the spending will increase from $6.3 billion in the 2016 election to over $10 billion for the 2020 election. Certain states will be extremely difficult. Kantar identifies six of them for the 2020 Presidential election: Arizona, Wisconsin, Michigan, Pennsylvania, North Carolina, and […]
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Sometimes the workload is too much. You’re stretched thin and struggling to meet deadlines. It’s stressful and unbelievably frustrating. It’s moments like these when it might be best to work with an outside agency. There are marketing and advertising businesses out there designed specifically to come in and help your business flourish, giving you more […]
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This week on Bluhorn Live, our hosts Wes Benwick and Marie Meyer discuss the most frequently asked questions regarding Bluhorn’s invoice reconciliation feature. Invoice reconciliation is only available to those with a matching ratings subscription. However, obtaining that subscription couldn’t be easier. Just reach out to us, and we will be happy to help. The main question we […]
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There are more than 400 million entrepreneurs in the world today, which means there is a lot of competition for anyone wanting to get their start. We decided to ask some experienced marketing entrepreneurs for advice to help you jumpstart your business dreams. When it comes to entrepreneurs, the experience is everything. Joy Loverde of […]
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This week on BluHorn Live, our hosts Marie Meyer and Wes Benwick offer helpful tips as well as provide you with a handy mental checklist that will ensure you get the most accurate ratings data possible. From time to time, BluHorn gets customers who are concerned that their Nielsen ratings data is not showing up […]
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Marketing is an ever-changing industry, and new opportunities to join arise daily! If you are interested, however, it can be difficult to navigate. So, we asked experts in the marketing community what their best advice was for individuals wanting to get into the business. Sally Golan is the founder of Social Exposure Media, a social […]
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This week on BluHorn Live, our hosts Wes Benwick and Marie Meyer discussed Daily Buying Views and other new updates on our software! At BluHorn, we found that many of our customers wanted to get into daily buying and have the ability to have two spots on Monday and Tuesday versus three spots a week. This information […]
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