Category: Blog

Ask the Experts: Cord-Cutting

Ask the Experts: Cord-Cutting

By 2024, half of the homes in the United States will be cord-cutters according to Roku’s most recent projections. These numbers bring up an important question for marketers everywhere: how will their businesses be affected? We asked experts how they are handling cord-cutting and what it is about their company that keeps consumers coming back. […]

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Worksheet Defaults and the Knowledge Base

Worksheet Defaults and the Knowledge Base

This week on “BluHorn Live,” our hosts Wes Benwick and Marie Meyer discuss an exciting new feature on BluHorn, worksheet defaults. If you’ve been using BluHorn, you are aware that our program will check for default settings on campaign defaults. Our users have been asking for worksheet defaults for some time, and we are excited […]

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Ask the Experts: The Wide World of Facebook

Ask the Experts: The Wide World of Facebook

As of 2018, Facebook had at least 2.3 billion users, putting it far ahead of other social platforms like Instagram and Snapchat. That’s 2.3 billion potential customers you could be reaching. So, what’s the best way to do it? To help you better understand how to use the social platform to your advantage, BluHorn asked […]

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Ask the Experts: Hiring an Outside Agency

Ask the Experts: Hiring an Outside Agency

It doesn’t matter what sort of marketing or advertising agency you run, sometimes we just need a little extra help. While hiring someone in-house can remedy the issue, it’s not the only option. BluHorn reached out to a couple of marketing experts for their opinions on the matter. According to Michael Lisovetsky of JUICE, clients hire his company […]

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2020 Political Media Buying

2020 Political Media Buying

2020 promises to be one of the heaviest political seasons.  According to Forbes, the spending will increase from $6.3 billion in the 2016 election to over $10 billion for the 2020 election. Certain states will be extremely difficult. Kantar identifies six of them for the 2020 Presidential election: Arizona, Wisconsin, Michigan, Pennsylvania, North Carolina, and […]

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Ask the Experts: Hiring Outside Agencies

Ask the Experts: Hiring Outside Agencies

Sometimes the workload is too much. You’re stretched thin and struggling to meet deadlines. It’s stressful and unbelievably frustrating. It’s moments like these when it might be best to work with an outside agency. There are marketing and advertising businesses out there designed specifically to come in and help your business flourish, giving you more […]

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Understanding Invoice Reconciliation

Understanding Invoice Reconciliation

This week on Bluhorn Live, our hosts Wes Benwick and Marie Meyer discuss the most frequently asked questions regarding Bluhorn’s invoice reconciliation feature. Invoice reconciliation is only available to those with a matching ratings subscription. However, obtaining that subscription couldn’t be easier. Just reach out to us, and we will be happy to help. The main question we […]

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Ask the Experts: Becoming an Entrepreneur

Ask the Experts: Becoming an Entrepreneur

There are more than 400 million entrepreneurs in the world today, which means there is a lot of competition for anyone wanting to get their start. We decided to ask some experienced marketing entrepreneurs for advice to help you jumpstart your business dreams. When it comes to entrepreneurs, the experience is everything. Joy Loverde of […]

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Ask the Experts: Entering the Marketing World

Ask the Experts: Entering the Marketing World

Marketing is an ever-changing industry, and new opportunities to join arise daily! If you are interested, however, it can be difficult to navigate. So, we asked experts in the marketing community what their best advice was for individuals wanting to get into the business. Sally Golan is the founder of Social Exposure Media, a social […]

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