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Category: Blog

Ask the Experts: Becoming an Entrepreneur

Ask the Experts: Becoming an Entrepreneur

There are more than 400 million entrepreneurs in the world today, which means there is a lot of competition for anyone wanting to get their start. We decided to ask some experienced marketing entrepreneurs for advice to help you jumpstart your business dreams. When it comes to entrepreneurs, the experience is everything. Joy Loverde of […]

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Ask the Experts: Entering the Marketing World

Ask the Experts: Entering the Marketing World

Marketing is an ever-changing industry, and new opportunities to join arise daily! If you are interested, however, it can be difficult to navigate. So, we asked experts in the marketing community what their best advice was for individuals wanting to get into the business. Sally Golan is the founder of Social Exposure Media, a social […]

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Non-Broadcast Worksheets of BluHorn

Non-Broadcast Worksheets of BluHorn

Our Monday Meetup topic on 10/7/19 was “Non-Broadcast Worksheets of BluHorn” In this 30 minute session, we covered the worksheet options outside of radio/television.  This included our print, outdoor, digital and services worksheets within your platform. BluHorn wants to help make your buying and planning more efficient and this is a wonderful session for all […]

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Ask The Experts: What are your favorite softwares to use in marketing?

Ask The Experts: What are your favorite softwares to use in marketing?

Eric Mitchell I love that question. We of course use PR Newswire. It has a great staple of content. Zontee Hou Firstly there is Rival IQ, which allows us to build a competitive social media landscape for our clients and track those over time and better understand what’s happening, not only with conversations around the […]

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Ask The Experts: How does Marketing change across different businesses?

Ask The Experts: How does Marketing change across different businesses?

Kathy Belletty I predominantly help schools with the admissions process because when you think about admission sales marketing and marketing all in line with each other. I actually helped them. Chris Yano It is unique because we’ve focused on the home services industry by accident or the past twelve years in the digital space. So […]

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Ask The Experts: What are the challenges in Digital Marketing?

Ask The Experts: What are the challenges in Digital Marketing?

What are some of the big issues in digital marketing? Matt Carnaghi Sometimes it’s just about doing research and figuring out what clients like to see, what they respond to, doing our industry research to find out what’s effective out there at the time. So a lot of that really depends on the client. It […]

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LIVE Monday Meetups!

LIVE Monday Meetups!

BluHorn takes pride in our customer support, and that includes our opportunities for customer training and growth.  We have offered “Wednesday Webinars” as part of our free initiatives to our subscribers for over a year. Now, BluHorn is moving these training opportunities to Mondays at 10:30am EST, and have changed the name to MONDAY MEETUP! […]

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Media Buying Software

Media Buying Software

After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the […]

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