Category: Blog

Ask The Experts: What are your favorite softwares to use in marketing?

Ask The Experts: What are your favorite softwares to use in marketing?

Eric Mitchell I love that question. We of course use PR Newswire. It has a great staple of content. Zontee Hou Firstly there is Rival IQ, which allows us to build a competitive social media landscape for our clients and track those over time and better understand what’s happening, not only with conversations around the […]

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Ask The Experts: How does Marketing change across different businesses?

Ask The Experts: How does Marketing change across different businesses?

Kathy Belletty I predominantly help schools with the admissions process because when you think about admission sales marketing and marketing all in line with each other. I actually helped them. Chris Yano It is unique because we’ve focused on the home services industry by accident or the past twelve years in the digital space. So […]

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Ask The Experts: What are the challenges in Digital Marketing?

Ask The Experts: What are the challenges in Digital Marketing?

What are some of the big issues in digital marketing? Matt Carnaghi Sometimes it’s just about doing research and figuring out what clients like to see, what they respond to, doing our industry research to find out what’s effective out there at the time. So a lot of that really depends on the client. It […]

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LIVE Monday Meetups!

LIVE Monday Meetups!

BluHorn takes pride in our customer support, and that includes our opportunities for customer training and growth.  We have offered “Wednesday Webinars” as part of our free initiatives to our subscribers for over a year. Now, BluHorn is moving these training opportunities to Mondays at 10:30am EST, and have changed the name to MONDAY MEETUP! […]

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Media Buying Software

Media Buying Software

After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the […]

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See Your Ad in Lights?

See Your Ad in Lights?

Advertisers and media buyers have worked tirelessly over the decades to find a way to garner eyes-on impressions from a non-distracted consumer.  Professionals in every phase of the advertising game will argue for and against different medias. Radio listeners in their car have few audio distractions, but they are driving!  Which is an equal argument […]

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BluHorn Video Review

BluHorn Video Review

We’ve said it before and we’ll say it again.  BluHorn loves happy customers! Our client Ann, who is a seasoned media buyer, provided this video testimonial of our product.  We are proud to provide a trusted media buying and planning platform for all our users!   Ann also provided a written review: Working with BluHorn […]

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SEO vs PPC

SEO vs PPC

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click. This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid […]

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BluHorn Interviewed Regarding Data and Development

BluHorn Interviewed Regarding Data and Development

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development. This article can be accessed by clicking HERE Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users […]

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