Category: Blog

Traditional Media: Old School and Still Cool

Traditional Media: Old School and Still Cool

We all have that one client. The client that sits at the media planning meeting and insists no one is listening to radio, watching live TV, or using traditional media anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will […]

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Epic Battle: Media Strategy vs. Bad Creative

Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards. In my opinion, “strategy” falls in the media buyer/planner‘s hands. We come up with the […]

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Rio or Bust: Advertising and the 2016 Summer Olympics

Rio or Bust: Advertising and the 2016 Summer Olympics

NBC has made a mega-investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London and […]

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Political Ad Spending in 2016

Political Ad Spending in 2016

January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done. Media buyers that have been in the game at least 4 years, and […]

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Don’t Cut the Cord on Television

Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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Media Buying Made Easy with Real-Time Updates and Simplified Calculations

Media Buying Made Easy with Real-Time Updates and Simplified Calculations

The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]

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