Blog, News and Updates

How to Get Organized with the Google Tasks App

September 11, 2018|

To-do apps are gaining people’s attention as a result of the amount of time people spend operating their mobile devices. Manual to-do lists are becoming a thing of the past, as paper and pencil are rarely carried with mobile devices available. Everything is going digital and in order to keep up, you need to flow […]

Don’t Quote Me

May 8, 2017|

If you follow social media profiles on on Facebook, Twitter and LinkedIn, you know that we are fans of posting interesting media buying, marketing, advertising and/or planning quote images. We thought it would be a great time to share our top five favorite quotes!

1. We all have that client. The client that thinks it’s scary […]

Let’s Talk Sports Madness

March 1, 2017|

It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing.  Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]

Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

January 23, 2017|

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

So…What Do YOU Do?

December 26, 2016|

As the holiday season is beginning to wrap up, so are the holiday parties!  Every December, weekend calendars fill up across the country.  From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use.  Regardless of location or occasion, the inevitable favorite […]

In Your Face…book

November 30, 2016|

Social media seems to have taken over modern life.  Spanning all age groups – it’s no longer the “kids” on Facebook and Instagram.  From millennials to Baby Boomers, most of us are all busy updating our statuses. At any given moment, your cousin’s second-grade teacher’s friend is sharing recipes, posting videos of children or waxing poetic about politics. 

Maybe the concept of integrating your client’s product […]

You Say Tomato…I Say Tomato?

October 20, 2016|

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

Traditional Media…Old School But Still Cool

October 6, 2016|

We all have that one client.  The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will agree. I myself have […]

Mom’s The Word…

August 24, 2016|

Has anyone ever told you to never underestimate the power of a mom?  No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her.

However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog is […]

Epic Battle: Media Strategy vs. Bad Creative

August 11, 2016|

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards.

In my opinion, “strategy” falls in the media buyer/planner’s hands. We come up with the best […]