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Category: News

Meet The Team – Customer Support Manager/Executive Assistant

Meet The Team – Customer Support Manager/Executive Assistant

BluHorn® Media Solutions is proud to introduce the newest member of our team, Tamara Taylor.  Tamara will be managing our customer service team and serving as an executive assistant. Here is her short bio: Tamara Taylor, Customer Service Manager/Executive Assistant at BluHorn, brings ten years of web-based application development expertise and over seven years of […]

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Let’s Talk Sports Madness

It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing.  Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]

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Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

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So…What Do YOU Do?

As the holiday season is beginning to wrap up, so are the holiday parties!  Every December, weekend calendars fill up across the country.  From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use.  Regardless of location or occasion, the inevitable favorite […]

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In Your Face…book

Social media seems to have taken over modern life.  Spanning all age groups – it’s no longer the “kids” on Facebook and Instagram.  From millennials to Baby Boomers, most of us are all busy updating our statuses. At any given moment, your cousin’s second-grade teacher’s friend is sharing recipes, posting videos of children or waxing poetic about politics.  Maybe the concept of integrating your client’s […]

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You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

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Traditional Media…Old School But Still Cool

We all have that one client.  The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will agree. I myself have […]

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Mom’s The Word…

Has anyone ever told you to never underestimate the power of a mom?  No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her. However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog […]

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Political Ad Spending in 2016

January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done. Media buyers that have been in the game at least 4 years, and […]

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