Blog, News and Updates

Freelance Media Buyer – Guest Post

April 16, 2019|

As a freelance media buyer, the three top questions I get all the time are:

1. How do you like working for yourself?

2. Exactly what is it that you do, again?

3. Do you have goals to grow your freelancing business? If so, how do you do it?

 

So.. let’s start with the first question.

How […]

See Your Ad in Lights?

March 4, 2019|

Advertisers and media buyers have worked tirelessly over the decades to find a way to garner eyes-on impressions from a non-distracted consumer.  Professionals in every phase of the advertising game will argue for and against different medias. Radio listeners in their car have few audio distractions, but they are driving!  Which is an equal argument […]

BluHorn Video Review

February 11, 2019|

We’ve said it before and we’ll say it again.  BluHorn loves happy customers!

Our client Ann, who is a seasoned media buyer, provided this video testimonial of our product.  We are proud to provide a trusted media buying and planning platform for all our users!

 

Ann also provided a written review:

Working with BluHorn has been a fantastic […]

SEO vs PPC

November 1, 2018|

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click.

This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid search […]

BluHorn Interviewed Regarding Data and Development

September 27, 2018|

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development.

This article can be accessed by clicking HERE

Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users to understand […]

#bluhornlove

September 19, 2018|

We love our customers.  We say it all the time.  BluHorn is a family and we treat our customers like they are just that.

No, not the family that you love to hate or squabbling siblings that can’t find common ground.  We’re talking bear-hugging, grandma’s chicken soup eating, smiles at DisneyWorld type of family love.

We love […]

Back to Back-to-School

August 16, 2018|

Ready or not it’s back to school time, and since the concept of schools took form, there have been individuals marketing to families at the start of the school year.  Heck, toga sellers in Ancient Greece likely tried to give discounts to early students at the Plato Academy!

Although this stage of life is a timeless […]

Talkin’ ‘Bout My Generation

July 16, 2018|

With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner.  Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]

Email Vs. Text

June 21, 2018|

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.

Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]

And the Award Goes To….Not the Ratings

June 11, 2018|

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition.
Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and OnDemand […]