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Category: Uncategorized

Mom’s The Word…

Has anyone ever told you to never underestimate the power of a mom?  No one is better at multitasking. Media buyers and planners could take note of how well a mom can handle the constant barrage of tasks thrown at her. However, a mom’s power to feed a baby, while cooking dinner and simultaneously helping with homework, is not what this blog […]

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Political Ad Spending in 2016

January to March of 2016 saw more than $280 million dollars in political spending for the upcoming presidential election. Experts at Borrell Associates are now forecasting that there will be an extra $357 million to spend before all is said and done. Media buyers that have been in the game at least 4 years, and […]

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Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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Media Buying Made Easy with Real-Time Updates and Simplified Calculations

The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]

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