“Digital Champions” with Alex Alexander from KCo Ad Agency

Alex Alexander
VP at KCo Ad Agency
Website Address: https://www.kcoad.com/

What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Public Relations, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click, Other

About KCo Ad Agency:

Over a decade making a difference in clients’ bottom line.

Who in the industry inspires you and why?


If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?

Graphic designer

How do you define success?

Client Retention

What is KCo Ad Agency?

Our company is a full service advertising and marketing agency and we have been around a little over a decade, adding the digital twists about six years ago and have been evolving since. I myself have a background in retail and insurance.

What would you say is your specialty?

I am the head of the digital side of our company. Our specialty at this point is between social media management, CRM, SEO and websites.

What advice would you give a CEO when it comes to marketing?

The number one thing is to know your demographic; not you but your demographic.

How will marketing have changed in 5 years?

Everything moves exponentially these days. Digital has become the main player when before we might have had 20 25 percent of ad spend to digital. We’re over 80 at this point. The big thing is that digital itself is changing so much. Platforms are evolving daily.

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